Mercedes Benz has earned a reputation worldwide as one of the top luxury car manufacturers. Anyone trying to sell you a Mercedes will likely mention its performance, comfort, safety, and other features that supposedly distinguish it from other brands. These same characteristics will be used by another dealer to tell you why, say, an Audi is the best luxury car. So what is it, really, that sets a Mercedes apart from other luxury brands? Why choose a Mercedes?
Human First Design by Mercedes Benz
The Mercedes difference lies not only in its construction, but its conception. The Mercedes Benz Group (formerly Daimler Auto Group) prides itself on utilizing a “human first” approach to design. This approach permeates even the car’s outer structure, which is crafted with smooth lines inspired by the human form. The goal, for Mercedes, is to create an emotional connection between driver and vehicle.
Every other aspect of a Mercedes Benz is focused on human connection, convenience, and comfort. Mercedes’ are famously driver-centric: heated seats memory with lumbar support, plush steering wheel grip with easily accessible touch controls, contoured head rests and more have been designed to make driving as comfortable as humanly possible.
But passengers are never left out in a Mercedes (especially in a Maybach limo). Intuitive storage, charging ports, cup holders, and other little touches make traveling in the rear seats just as convenient and comfy as driving.
Choose Mercedes for the Best Comfort Packages
The Human First approach to Mercedes is exemplified by its unique and innovative comfort and design packages. Some of our favorites include:
Energizing Comfort
The Energizing Comfort program of a Mercedes Benz offers 6 options to create overall ambience within the cabin of your car. Lighting, temperature, air purification, seat position, music and fragrance combine to create the atmosphere to suit your mood. The categories are Freshness, Warmth, Vitality, Comfort, Joy, and Training.
Each program lasts ten minutes and can be run either while driving or while parked.
Executive Rear Seat Package PLUS
Passengers will enjoy multi contour seats with a massage function and heated and cooled cup holders to keep beverages fresh. Folding tables provide a space for snacks or a laptop while driving.
Warmth and Comfort Package
This package extends the heated front seats to the passengers and also includes heated armrests and a heated steering wheel. Perfect for those frosty commutes.
Air Balance Package
The Mercedes Air Balance package utilizes a carbon filter and ionization to purify the air within the cabin. You also have the option to diffuse various scents within the vehicle. Combined with Mercedes’ ambient lighting, you can create a truly relaxing, spa-like interior.
Choose a Mercedes to Plan for the Future
Mercedes Benz and Sustainability
A Human First approach would be severely lacking if it didn’t consider the future of our world. Appropriately, Mercedes announced that it would be producing only electric vehicles beginning in 2025, making them a leader in the step toward all-electric luxury vehicles. Most other brands have set a timeline for at least 2026, while BMW has yet to confirm a timeline at all.
They are already well underway in the production of several models, including the EQS sedan and EQS SUV. Plans are even underway for all-electric municipal and semi-trucks to be used overseas.
Self-Driving Vehicles
As we plan for a future of all-electric vehicles, the notion of automated driving becomes more and more realistic. Self-driving cars can and will be intimidating to many of us so used to being at the helm. The Human Approach by Mercedes aims to build trust between humans and our ever more intelligent machinery. Mercedes is “working on solutions in the field of digitalization which place freedom, decision-making, autonomy, and individuality of human beings” at the front of its future vehicles.
Why Is Mercedes Better?
To summarize, Mercedes’ Human First approach to design means there is no car more comfortable, no vehicle more intuitive to the human experience. From its very concept, Mercedes Benz vehicles are created with the driver and passengers in mind, resulting in unparalleled comfort and drivability.
In addition, Mercedes’ commitment to sustainability and the goal of streamlining the transition to automated driving make it easy to understand why it remains one of the top luxury brands in the world.
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